What Skills Should a Sales Manager Have to Be Successful?

As the old saying goes, “if you don’t know where you’re going, any road will take you there.” The same is true of sales management – without specific skills and goals in mind, it’s easy to get lost (and end up nowhere). So what skills should a sales manager have?

Let’s start with the basics. Communication, organization, time management, negotiation, and persuasion are a must for any sales role. But emotional intelligence might be one of the most important skill sets for a sales manager. After all, managing people means understanding their moods, motivations, and triggers which can be harder than it sounds.

If you’re looking to sharpen your sales management skills, or if you’re simply curious about what it takes to be a good sales manager, read on. We’ll explore what skills should a sales manager have in order to be successful.

Table of Contents

Communication Skills

What skills should a sales manager have?

Whether you’re managing a team or dealing with customers, communication is key to success.

Communication skills refer to your ability to effectively communicate with others through verbal and written communication as well as nonverbal cues like body language and tone of voice.

Good communication skills are essential in any workplace situation. When everyone is on the same page, things run smoothly. But when there’s a breakdown in communication, it can lead to problems big and small.

That’s why it’s so important to work on your communication skills as a sales manager.

Here’s what you can do.

1. Pay Attention to What Others Are Saying

It sounds obvious, but one of the easiest ways to improve your communication is simply by listening attentively. Not only will this make the other person feel heard and valued, but it’ll also give you a better understanding of their point of view.

2. Keep an Open Mind and Be Willing to Compromise

In any discussion or negotiation, both sides need to feel that their needs have been taken into consideration.

If you’re stuck in a position where you’re not willing to compromise, try thinking about what the other person wants instead of fixating on what you want.

3. Be Clear and Concise

No one likes being talked at or feeling like they’re not being heard. When you’re communicating with someone else, take time to get your point across in a way that isn’t confusing or rambling.

Avoid making assumptions about other people’s thoughts or feelings based on your own experiences or biases.

4. Watch Your Body Language

Just because someone isn’t verbally expressing themselves doesn’t mean they aren’t trying to put forth a message.

Facial expressions, posture, and gestures can all impact how feedback or other interaction comes across, so pay attention to more signals than just words being spoken.

5. Practice!

As with anything, communication is a skill that takes practice to perfect. If you find yourself in a situation where your communication skills are being put to the test, take a deep breath and try to relax.

The more you communicate with others, the easier it will become. With these tips in mind, you’re on your way to becoming a communication pro!

Whether you’re dealing with co-workers or customers, remember that clear and effective communication is always key to success.

Key Takeaway: Some key communication skills are: listening, being clear and concise, and having an open mind.

Organization and Time Management Skills

In today’s fast-paced world, it’s more important than ever to be able to manage your time and resources effectively. As a sales manager, you are constantly juggling multiple tasks and deadlines, so being organized is essential.

There are a few key things you can do to improve your organizational skills.

1. Make a Daily To-Do List

This will help you prioritize your tasks and make sure that you’re completing the most important ones first.

2. Keep Your Workspace Clean and Clutter-Free

A messy desk can lead to a scattered mind. Taking some time each day to tidy up will help you stay focused on the task at hand.

3. Use Technology Wisely

There are many helpful apps out there that can assist with managing projects and tracking deadlines such as Asana, Trello, and Wunderlist.

Utilize these tools to your advantage and stay on top of your workload.

4. Stay Calm Under Pressure

When things start to get overwhelming, take a deep breath and remember that you can handle it.

Breaking down a large project into smaller goals will make it feel more manageable and less daunting.

Key Takeaway: Being a sales manager requires excellent organizational skills to manage time and resources effectively.

Negotiation Skills

Sales managers should be excellent negotiators.


Because in order to be successful in sales, you need to be able to negotiate effectively with potential customers. After all, the whole point of selling is to convince someone else to part with their hard-earned money!

In order for a negotiation to be successful, both parties involved must come away feeling like they’ve gotten what they wanted out of the deal. This can only happen if each side is willing to give and take a little bit.

For the salesman, this means being able to walk away from a deal that isn’t beneficial for their company – even if it means making less commission on that particular sale.

And for the customer, it means getting the best possible price (or product) without having to haggle too much.

Negotiation involves the ability to find common ground and reach a compromise that is acceptable to all parties involved. Effective negotiators are able to see both sides of an issue, understand the interests of each party, and find creative solutions that satisfy everyone’s needs.


Persuasion Skills

Persuasion is another important component of what skills should a sales manager have.

Sales managers need to be persuasive in order to convince other people to make decisions that are in the best interest of the company.

Persuasion is defined as “the act of convincing someone to do something that they would not otherwise do.” It is a skill that can be used for both good and bad purposes.

When used correctly, persuasion can lead people toward positive outcomes such as making a sale or getting them to accept an offer. However, if not used correctly, persuasion techniques can backfire and cause the opposite effect than what was intended.

For example, if a sales manager uses too much pressure when trying to close a deal, the potential customer may decide to not even bother considering the offer.

There are many different factors that go into being successful at persuading others. The most important thing is understanding how human psychology works and knowing which buttons to push in order to get the desired reaction.

Another important factor is having strong communication skills. This includes being able to articulate your thoughts clearly and convincingly, as well as active listening skills so that you can understand what the other person is saying and where they are coming from.

Key Takeaway: Some key persuasion skills a sales manager should have are: understanding human psychology, strong communication skills, and practice.

Emotional Intelligence

When it comes to what skills should a sales manager have, emotional intelligence is something that most people take for granted.

Sales managers should be emotionally intelligent in order to lead and motivate their teams successfully.

Emotional intelligence includes being able to understand and manage your own emotions, as well as the emotions of others. It is an essential skill for effective communication, teamwork, and leadership.

Managing a sales team can be challenging as it requires understanding both individual goals and how they fit into the bigger picture.

A good manager knows how to keep everyone on track while also providing support when needed – something that can only be done with strong emotional intelligence skills.

Here are some tips for improving your emotional intelligence.

  1. Pay attention to your own emotions. If you’re not in a good state mentally or physically, it will be difficult (if not impossible) to effectively manage others’ emotions too.
  2. Be aware of triggers that may set off negative reactions.
  3. Practice active listening by giving people your full attention when they speak and really trying to understand what they’re saying.
  4. Don’t make assumptions about other people’s feelings.
  5. Take a few moments before responding so that you can choose the most constructive way forward.
  6. Be open-minded – remember that there are often multiple ways of looking at any given situation.

If you want to be a successful sales manager, it is essential that you develop strong emotional intelligence skills. These skills will help you communicate effectively, work well in teams, and lead your team to success.

Key Takeaway: Sales managers need to be emotionally intelligent to be successful. This includes being aware of your own emotions and the emotions of others and being able to respond constructively.


A sales manager role is a great career choice for people who are natural leaders and have a passion for sales. But it’s not a job that everyone is cut out for.

So, what skills should a sales manager have?

First and foremost, a successful sales manager must be a good leader. They need to be able to motivate and inspire their team to reach their sales goals. They also need to be able to manage and resolve conflict.

Sales teams are often under a lot of pressure to perform, so it’s important for the sales manager to be able to keep the team focused and on track. Clearly articulate the sales team’s goals and objectives and give clear directions.

Finally, sales managers need to be good at problem-solving. They need to be able to quickly identify and solve problems that arise during the sales process.

If you want to be a successful manager or leader, it is essential that you have the right skills. Promotable.org can help you develop these skills so that you can reach your full potential. We offer resources and services that are tailored to helping people become better managers and leaders.

With our help, you will be able to take your career to the next level. Contact us today to learn more about how we can help you achieve success!